The engineering team had been working tirelessly for the past year creating a special new product. The product would incorporate the power of LI-COR’s EddyPro^® desktop software into a cloud platform. This platform would not only be capable of storing flux data online, it would also be capable of calculating gas flux in real time.

As SMARTFluxâ„¢ neared public release I brainstormed with my art director and we settled on a fun new teaser campaign. This stylized campaign told customers that the power of EddyPro had been unleashed in SMARTFlux. We set to work creating a set of three illustrations inspired by super hero comics.

The end product was an attractive campaign that began with this full set of postcards and was complemented by a few more pieces that are featured below.