The fastest logo I have ever designed! I timed myself at a mere 20 minutes creating this logo design for a small New York City restaurant. 

In my days working in-house for a busy printing company I had to work fast and manage a huge workload by myself. As a creative this can be difficult to manage, especially when you really want to product quality work but always have the pressure of creating it as fast as possible. This type of workload 5 days a week also comes with a high risk of creative burnout.

The fact that I designed this in only 20 minutes is just a testament to how wildly the creative process for logo design can vary. I designed this in less than 30 minutes and it was an instantly-beloved success. For other brand design projects I have spent weeks or months creating variations of a logo design before arriving at a final concept. It's impossible to predict what will happen!