The Present Future Foundation was a new non-profit organization supporting young women in minorities providing them with the tools they need to succeed professionally.

Tulip photo from which I created the brand’s color scheme.

Brainstorming

I experimented with a more feminine style for the logo and a color scheme pulled from a tulip photo the client provided to me. Luckily the colors in this image were perfect for the color psychology associated with this brand. Green for growth, red for passion and energy, and purple for royalty and a feminine touch. After a lot of brainstorming I presented the four logo concepts below for my client to choose from.

Final Choice

After some deliberation and refinement the final version of Concept 3 became the official logo for the Present Future Foundation.

After finalizing the brand I created a brand set for the Present Future Foundation’s official social media pages.

Present Future Foundation Branding for Facebook

Present Future Foundation Branding for Twitter